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Anheuser-Busch, Doritos Dominated Pre-Bowl Online-Video Viewing
NEW YORK (AdAge.com) — Anheuser-Busch took the top spot last week with “Clothing Drive,” an ad that never ran on TV but started to gain steam the week before the Super Bowl. The video, part of its...
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Your Man Could Smell Like This Viral Video Chart
NEW YORK (AdAge.com) — Last week Wieden & Kennedy’s ad for Old Spice, “The Man Your Man Could Smell Like,” made the chart for the first time, and we wondered if it would have staying power. This...
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Doritos Gets Jump On Pre-Super Bowl Web Video Buzz
NEW YORK (AdAge.com) — While many big marketers are keeping fingers crossed for viral buzz to follow their Super Bowl spots, which will air Sunday before an estimated 100 million eager viewers, a few...
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Doritos’ Latest Super Bowl Ad Contest Storms Viral Video Chart
The Super Bowl is already starting to have its way with the Viral Video Chart. Extravaganzas from heavy-hitting creative shops haven’t shown up yet, although those will come soon enough as marketers...
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The Top 10 Super Bowl Ads of All Time in Social Video
With just two days to the Super Bowl and a barrage of 2012 Super Bowl ads already generating millions of social video views, we wanted to take a step back and provide some context for what’s to come....
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The Most-Watched Super Bowl Brands Ever
In anticipation of Super Bowl XLVII this Sunday, we’ve looked at the most successful Super Bowl brands ever in online video. The brands on this list innovate year over year, perfecting their online...
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The Most Viral Super Bowl Campaigns of All-Time
In the last few years, we’ve seen hundreds of Super Bowl campaigns in online video, spanning all creative approaches, from taking advantage of celebrity affinities, to using sex appeal and humor....
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It’s Official: Budweiser Won the Super Bowl Pre-Game
Releasing content in the weeks before the Super Bowl has become standard practice for gameday advertisers. In 2013, 75% of brands teased out some sort of content or even released their full ads in the...
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Doritos and Volkswagen Reign As the Most Viewed Super Bowl Brands
In anticipation of Super Bowl this Sunday, we’ve looked at the most successful Super Bowl brands in video content advertising. Year after year, these brands develop creative that tells a story so...
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